The 1970s bore witness to a cultural phenomenon in the Soviet Union where the lottery became more than just a game; it was a symbol of hope, aspiration, and financial freedom. "Sportloto," designed by F. Budanov, stands as a testament to this era. Set against the backdrop of a society undergoing transformation, the lottery was akin to a daily ritual. The first draw was nationally televised in October 1970, and within a week, 1.5 million tickets were sold. The game's popularity spread like wildfire, reaching up to three-quarters of the population. The authorities found a compromise to align the money-making game with the socialist nature of the Soviet Union, deciding that half of the proceeds from all ticket sales would go to the development of sports in the country. Budanov's design for the poster with its bold typography and vibrant imagery encapsulate the cultural significance of the game. The artwork, echoing the hope, aspiration, and realities of Soviet life, underscores the delicate balance between aspiration and the socialist nature of the Soviet Union, capturing the essence of the time and the artwork's significance within it.