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The 1970s in the Soviet Russian SFSR bore witness to a concerted effort to promote public health and discourage unhealthy habits. "Like Mum," a 1977 poster designed by S. M. Krymsky, stands as a testament to this era. Set against a vibrant purple background, the narrative unfolds around a cartoon-style kangaroo smoking a cigarette, with a baby kangaroo mimicking the mother. As they mirror each other's actions, the imagery emphasizes the influence of parental behavior on children.
S. M. Krymsky's design for the poster is whimsical yet laden with symbolism. The dominant purple background captures the attention, while the baby kangaroo copying the mother underscores the critical message of discontinuation of smoking. This imitation, resonating with the broader societal push towards a healthier lifestyle in the Soviet era, serves as a stark reminder of the lasting consequences of unhealthy habits.
Incorporating elements of cultural history, "Like Mum" not only delivers a compelling visual but also prompts introspection on the broader implications of personal choices on public health. The poster, echoing the USSR's world-leading healthcare system and the subsequent unraveling in the 1980s, underscores the delicate balance between individual responsibility and collective well-being.
Like Mum, 1977
MEDIUM
Offset lithograph on paper
DIMENSIONS
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56 H x 43 W